This research examined whether the non-conscious activation of an implicit appraisal concept could affect responses associated with the corresponding emotion as predicted by appraisal theories. Explicit and implicit emotional responses were examined. We focused on implicit unfairness and its effect on anger. The results show that subliminal activation of implicit unfairness affected implicit anger responses but not explicit anger feelings . The non-conscious effect of implicit unfairness was specific to anger, as no effect on sadness, fear, and guilt was found.